Why Do So Many People Choose Yiwu Market?

Yiwu market is the most important wholesale market in Zhejiang Province, and now it has developed into the most important gathering place of small commodity wholesale markets in China. Yiwu has a well-developed market system and the government attaches great importance to infrastructure development, so that the Yiwu market continues to present a grand international blueprint.

If you have not personally visited Yiwu market, it is hard to understand why this small county-level city can have the reputation of “the first market in China”, “the world capital of small commodities”. This article briefly introduces the location and advantages of Yiwu market, I hope the following content will be helpful to friends who want to purchase goods from Yiwu.

By the way, if you want to import from Yiwu, we have another article for your reference. Just click here.

Where Is Yiwu Market?

Yiwu is located in the middle of China’s Zhejiang province, very close to Ningbo and Shanghai, two major shipping ports. Yiwu Market consists of Yiwu International Trade City (Futian Market), Huangyuan clothing Market, Yiwu Furniture Market, Yiwu International Production Materials Market, Yiwu Digital Market, Yiwu Communication Market, Yiwu Materials Market and so on, which is the main distribution center for daily-use products. Yiwu has more than 13,000 overseas merchants from more than 100 countries and regions and more than 3,000 representative offices of foreign enterprises, including more than 20 multinational retail groups such as Wal-Mart and Metro.

What Are the Advantages of Yiwu Market？

（1）Product
Yiwu market has 43 industries, 1,900 categories, 1.7 million kinds of goods, including almost all daily industrial products such as handicrafts, accessories, small hardware, daily-use department stores, rain gear, electronic appliances, toys, cosmetics, sports, hosiery, food, watches and clocks, thread and tape, cotton, textiles, ties, clothing. Among them, the production and sales of accessories, socks and toys account for more than 1/3 of the national market. The distinctive features of good quality and low price and all kinds of products are extremely competitive in the international market. And there are many manufacturers from other regions with stores in Yiwu market, so you can see products from all over China in Yiwu market..

（2）Logistics

Yiwu market owns developed logistics and is one of the three major logistics centers in Zhejiang Province. It not only has more than 3,000 international and domestic logistics enterprises, but also has 18 international shipping giants, 8 China-Europe and Central Asia liner, more than 20 routes and more than 400 city freight lines, highway, railroad, air three-dimensional transportation network. At the same time, the opening of the Customs Office and “one customs and three inspection”, supporting the construction of two modern logistics bases, International Logistics Center and Mall Logistics Center with advanced infrastructure and perfect and efficient function. Transportation of goods is very convenient. In addition, Yiwu’s logistics costs will be lower than those of Guangzhou and Shenzhen.

（3）Management
After years of practice, the market has formed a set of standardized management systems, creating a fair competition, law-abiding operation and orderly business environment. Yiwu market welcomes business partners all over the world with the best appearance.

Diamond Zu

With over a decade of expertise as a Trade Specialist for the Sellers Union, I have dedicated my career to empowering exporters in navigating the complexities of global trade. I have a proven track record of facilitating over 200 clients in breaking into new international markets, consistently boosting their sales revenue by an average of 40% through tailored market-entry strategies and sharp negotiation. My focus is on delivering actionable, results-driven insights that turn logistical and cultural barriers into competitive advantages. This blog shares the hard-won strategies that I know will drive your business forward.